After speaking with customers and analyzing the more than 40,000 meetings hosted at Marriott’s hotels yearly, seven purposes for meetings emerged: Celebrate, Decide, Educate, Ideate, Network, Produce and Promote.

Rather than focusing just on dates, rates and room layouts, Meetings Imagined hones in on the specific purpose of the meeting to create and design a more engaging experience. While others may focus on just meeting logistics, Marriott is reimagining the experience for the next generation with its innovative concept that infuses a more sophisticated approach based on objectives and outcomes