A website should be modern, aesthetically pleasing, inviting, and be able to show off your property. It is hard to remember that these small things can matter more than the expensive design things, but do not give in to marketing peer pressure. Usability beats trends. Make sure your most profitable revenue channel is more than just a pretty face. Also also remember to avoid the pitfalls below:
- Missing Address & Phone Number
- Fluffy Homepage Taglines
- Putting music on your website
- Cannibalizing Your Own Traffic
- Poorly Embedded Videos
- Bad Photography
- Press Releases
- The Dreaded Restaurant & Spa Menu PDF
- One Call to Action
- Bad Booking Engines