With people beginning to travel albeit warily, hotels needs to seriously look at whether they are following their safety standards widely marketed by them.
Trust in a brand is based on the brand history, the leaders within the brand and the competence exhibited by the brand.
Breaking this trust could be significantly dangerous and have negative implications for the brand.
‘Inside Edition’, an American TV newsmagazine distributed by CBS TV conducted a sting on a few hotels in New York recently to see how diligent they were being about cleaning during the coronavirus pandemic, and these are the stunning findings.
Using invisible spray and gel on sheets, towels and surfaces, the team checked into the same room under different names on different days to see if they had been cleaned or replaced. All three hotels that the Inside Edition team visited failed to clean and replace everything.
Makes you think, does it not? Hoteliers cannot be complacent and their leaders will need to initiate these checks and counterchecks to ensure that they are not left embarrassed as these hotels in the link were.