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If convincing your current guests to spend more seems like a hopeless uphill climb, consider this: A Gallup Global Management study found it costs
five times as much to win over a new client than it does to serve an existing one.
That makes upselling and cross-selling an essential component of your ongoing work with a guest - not only to solidify your relationship but to make that relationship more profitable for you.
Hospitality Paradigm's one-day program on creative selling for front-line operational managers introduces the participants to time-tested and solid techniques to induce the guest to purchase higher value items, upgrades, other add-ons and even the services of other departments in an attempt to make more revenues and profitable sales. The session emphasizes on how, apart from the organization's benefit, upselling and cross-selling techniques must enhance the value that the guest receives, thereby ensuring that the relationship with the guest is never disrupted.